Believing in the next generation of beef producers
BEEF is a token industry of the southwest, and with every generation of producers who take up the torch, comes a new wave of innovative ideas.
To foster the best of them, local NAB managing partner, Jason Coonan, is encouraging the region's young beef producers to join the NAB Agribusiness Rising Champions Initiative: a program for beef industry participants under 35 to connect and discuss the challenges they face.
"We are trying to encourage opportunities for local, emerging beef producers under the Cattle Council banner, which we share for the NAB Agribusiness Rising Champions Initiative,” Mr Coonan said.
"This gives them an opportunity to explore markets outside of their own, and network with highly-connected individuals in the Cattle Council, other beef producers, and people who are passionate about the industry.
"It gives our young beef producers a bit of perspective, then goes even further, with a national development workshop and awards, and then an International Beef Alliance conference.
"It gives them a voice for their business in their industry, and not just a regional voice, but a state, national, or international voice for the beef industry.”
Mr Coonan, who looks after much of the southwest in his line of work, is keen to see young locals sign up, because he sees their potential.
"Right now we are really seeing the progression of the next generation coming back in to the business.
"If you go back five or ten years ago, there was a turn away from the young people coming coming into their businesses.
"We have seen a remarkable change over the last little while, and I think it is great that they are not just a worker, they are a voice - someone with their own ideas and their own views.
"The young ones are coming in with things like introduction of drones, or water measuring through their telephone - just different initiatives like that are what they're bringing to the table.”
Applications for the Rising Champions Initiative can be made through the Cattle Council of Australia, closing on Sunday, June 30.