IN AN effort to increase awareness of rural and remote education, while also engaging its own member base, the Isolated Children's Parents Association (ICPA) of Queensland has launched its first dedicated social media campaign.
Using the hashtag #iamICPA, the campaign has relied on grassroots members sharing video clips showing a cross section of regional, rural and remote communities talking about who they are and why ICPA is important to them.
The #iamICPA campaign endeavours to raise the profile of ICPA Queensland, both within its member base and also to the broader community, according to ICPA Queensland vice president Louise Martin.
"We wanted to strengthen the organisation's profile in our rural communities as well as with educational stakeholders who influence decision making,” Ms Martin said.
"We really want to encourage the next generation of ICPA members to engage with the organisation, and raise awareness that our lobbying pertains to the needs of all students in regional, rural and remote areas,” association president Kim Hughes.
Belinda Finger, mother of five, whose children attend the Mistake Creek State School said the campaign is a timely reminder.
"I've loved watching the #iamICPA clips and it's been a great reminder of the work ICPA does in lobbying for schools, especially in regards to issues such as bus runs, teacher education and student/teacher ratios.”
The launch of #iamICPA coincides with state councillors visiting Brisbane for two days, meeting with members of parliament and lobbying the issues of rural and remote students, before the state conference which will be held in St George on June 7-9.
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